The history of max factor pancake makeup.
Max factor pancake makeup history.
Max factor is a line of cosmetics from coty inc.
Panstik was a cream based make up in stick form that was designed to be applied as easily as lipstick in less than 20 seconds.
1 brand new 1 pancake 90 00.
1945 max factor pan cake.
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1944 notice in the trade journal the drug and cosmetic industry warning of trademark infringement for the use of the name pan cake.
Tests included covering models legs with pan stik and siting them in the sun to observe how the color changed.
The answer to this problem was developed by the polish jewish cosmetician max factor sr in the year 1914.
And yes pan cake makeup is still going strong in an updated pan stik formula.
Max factor pan cake from the 1940s.
It was so popular workers would steal it off of movie sets for personal use.
Max factor will never get to see just how expansive the beauty market is today.
Browse our products to find the perfect match for your look.
The development of technicolor in film was the catalyst behind the pancake formula.
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Primer lipstick or mascara max factor has the right product for every occasion.
It was the first product that combined foundation and powder in one to produce a much lighter makeup this was called pan cake make up.
Pan stik make up was introduced by max factor after years of testing in the hollywood laboratories.
This makeup gave a natural look to the face especially in closeup shots.
Today max factor makes a broad range of products including foundations concealers eye shadows lipsticks mascaras and nail polishes.
Whilst reference to the founder s is evident in the brand s etymology with the advent of silent film and cinematography max factor demonstrated the importance of custom technical make up application according to individual nuances in.
1940 max factor pan cake make up.
So eventually it was made available to the public and it ended up becoming the best selling foundation in history.
It was founded in 1909 as max factor company by maksymilian faktorowicz a beautician from poland.